"Technology companies have significant new opportunities to deliver value and business outcomes. B4B gets it right: Unlocking big data in real time will turn better-run customers into raving fans."
Bill McDermott, Co-CEO SAP
"The services industry needs thought leaders. Technology is highly product-focused, and the processes and reward systems within it reflect that.
The shift toward software as a service and other related trends has spurred the need for though leadership and innovation in how services are delivered.
B4B helps set an important framework for rethinking services in the tech industry."
Charles Phillips CEO, Infor