We are thought leaders, business builders, and trusted advisors. We employ a partner-only model rooted in pattern recognition. We surface hypotheses early and test them rigorously. Above all else, we value strategies that can be executed over ones that only work in PowerPoint.
Paul Wiefels is a managing director and one of the founding partners of The Chasm Group. He works in the areas of market growth and transformation, market development strategy, and product innovation and positioning. He is the author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies, published in 2002 by HarperCollins; and internationally in 2003 and 2005 by John Wiley & Sons.
Paul has worked with emerging and market leading companies in virtually every sector of technology including information technology, consumer technology, biotechnology, and medical instrumentation, providing both counsel and capacity via a hands-on orientation to senior management teams in North America, Europe and Asia. He has served on boards of directors both public and private.
Prior to the Chasm Group, Paul served in management positions with Apple and Apple International, Ingres Corp, and Landor Associates. After business school, he began his career in consumer packaged goods and financial services advertising. He has also served as a lecturer at Stanford’s Graduate School of Engineering and Pepperdine University.