Data science, machine learning, and robotics are reshaping the global economy. Technology companies are now fighting for a share of every industry’s profit pool. The groundbreaking research behind Goliath’s Revenge has shown that six rules are separating the leaders from the also-rans in this “winner takes most” competition.
Business model innovation is trumping product innovation. Future leaders are shifting from B2B to B4B with solutions that increase revenues, lower costs, and reduce risk. They are leaving their legacy business models behind to focus all of their energy on marketing, selling, and delivering customer outcomes.
Innovation is the fuel that powers your growth strategy. However, few companies are achieving their expected Return on Innovation in spite of heavy investment in R&D. We dispel the five myths of innovation to help put your company on the path to long-term profitable growth.